Once upon time in Montana, there lived a ranch. Not any ranch, *The Ranch.* Customers could win trips to said ranch, but why keep giving away the same ole trip with the same ole itinerary. Why not spice it up? So we did. We curated six themed trips for people to enter. And no trip to the Big Sky country would be complete without a GIF in your inbox. Each week, a new adventure jumped into the email spotlight (looping beautifully). Lesson learned from this project: I can make a flawless GIF…but I can’t get it under 1MB (which is where a video editing genius saved the day).