C. Rewards was set to launch in tandem with the brand’s 200th anniversary. When I was brought onto the project, the basic web framework was set and I helped mold the look of the program and carry that over into e-mail land.

M. Rewards launched after a successful test-run in a small market. A team of art directors and I brought their new take on a rewards program through web, email and direct mail. They rewarded loyalty through a rewards catalog. In addition to the web work, we also concepted and directed a photo shoot to showcase the new rewards items.

Before there was M. Rewards there was P. West. The program before the program to test out the concept. The first introduction of P. West was the direct mail piece below detailing how to earn points as well highlighting some of the items in the rewards catalog.