To help launch the addition of 100s to the Ice lineup we were tasked with putting together a photoshoot. This was winter 2020 so we wanted to be mindful of what situations we placed them in. The scenes that won were: outdoor concert, fire escape/urban hangout, campfire & DIY outdoor movie night.

On a personal level, this was my first shoot taking the full reins from start to finish. I worked with my creative director to develop the scene ideas, prop lists, and pre-pro book. We worked with a photographer virtually and were able to do all aspects from sifting through props to directing the shoot via video.