Winter doesn't have to involve whining, just like vacation doesn't have to include beaches.
Remind cold cities like Chicago that there is more to winter than praying for it to end.
For one (snow) day only, we will partner with Uber in select cities to offer dogsled rides. No one can say they had a bad Monday after a furry commute through fresh powder.
After using and sharing our branded snapchat filter, users will be redirected to the Discover feed for video snippets of ways Minnesotans embrace the cold adventures.
Copywriter: Anne Parrin